Grounded And Free' is a brand born of love. Natasha and Pradip always dreamt of spending every day together, enjoying the simple moments, creating new things in co-creation with Mother Earth and the people around them. Following the dream, Natasha was the first to leave her corporate job and dedicate herself to teaching yoga, meditation and EFT(Tapping) — practices that connect the divine and the embodiment in a person and help them live out their true nature. Pradip followed his wife's inspiring example, leaving a very stable job to start a family brand.
After becoming parents to daughter Thea Luna, Natasha and Pradip moved from bustling Bangkok to their dream island, Bali. From there, they decided to send Balinese blessings all over: magical jewellery and beautiful clothes all designed by Natasha and manufactured by local artisans.
After spending months in preparation, really trying to find the best possible balance of beautiful artisans, woman ownership, ethical sourcing and packaging, they finally launched their brand 'Grounded and Free' in July 2021.
Their core creation is all about meaningful jewellery, each piece with its own story and deep meaning, more like an amulet than just a jewellery piece. Each unique piece of jewellery is carefully crafted for its future owner that purely reflects her individuality. All gemstones are carefully selected for their healing, high-vibration properties. Each piece is characterised by high quality and uniquely feminine design.
Their jewellery pieces are hand made by artisans in the jewellers' village of Celuk in Bali. They lovingly combine the highest quality, materials chosen with care for our planet, and centuries-old techniques for working with precious metals and stones. They only use recycled 925 sterling silver ensuring our mother earth is not loaded with additional harmful digging. They also use a double layer of Vermeil grade gold plating which will not fade easily or quickly. They believe taking care of mother earth and the wellbeing of everyone around is at their core of ethics, things like ethically sourced gemstones, and eco-materials, right down to recycled paper for packaging, reduced printing, etc are just some of their daily runs
What is very powerful to observe is that they purify each piece of jewellery in the holy water of the Sebatu spring of Bali and perform a Balinese ceremony-dedication to its buyer. It is a pure dedication of love and cares for every touchpoint they come in contact with.
From each sale, they support the families of artisans and those who are particularly in need, they ensure they are paid higher than usual in the market, just another way of appreciating their love and devotion. Their supplies are all created by women, they are all run by women. They also want to make sure these beautiful souls are happy while they create magical jewellery for their customers. Their 10% off the profit commitment ensures they are socially responsible towards the needy and the underprivileged woman and kids.